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How a New Approach to Pricing Can Improve Livelihoods in Coffee Farming Communities
Despite the expertise and arduous labor involved in growing the high-quality coffee that is purchased by some of the world’s biggest coffee brands, most coffee farmers do not make a living income. To back up sustainability and ethical sourcing claims, coffee companies need to ensure farmers at the end of their supply chains are receiving a fair price for their coffee.

Creating the value necessary for the industry’s most critical actors, coffee producers, while protecting the future of coffee for all, the newly launched Verified Living Income model establishes the minimum price farmers need to be paid to earn a living income. This price has been committed to by roaster Bellwether Coffee, with the model offering a way for other coffee companies to create more equity for farmers.

This one-hour virtual panel, 45-minute live chat and 15-minute live Q&A, will focus on why coffee companies need to commit to fair prices to actualize a sustainable coffee industry that includes farmer livelihoods. Join Pierre Ferrari, President and CEO of Heifer International, with the creators of the Verified Living Income model Cory Gilman, Strategic Initiatives Manager for Coffee and Commodities at Heifer International, Grayson Caldwell, Senior Manager of Sustainability at Bellwether Coffee, and Monica Terveer, Director of Sales for Sustainable Harvest for another live chat.

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Aug 10, 2021 12:00 PM in Eastern Time (US and Canada)

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Pierre Ferrari
President and CEO @Heifer International
Pierre Ferrari joined Heifer International in 2010 with more than 40 years of business experience. He worked for many years at Coca-Cola USA, before deciding in 1995 to focus his energy and business acumen on social issues. Ferrari is a former chair and board member of Ben and Jerry’s Homemade Ice Cream and a former board member of the Small Enterprise Assistance Fund. He received a master’s degree in economics from the University of Cambridge and a Master's of Business Administration from Harvard Business School.
Cory Gilman
Strategic Initiatives Manager - Coffee & Commodities @Heifer International
Cory Gilman is a passionate advocate for economically inclusive, socially just and ecologically sound food systems — believing living incomes are foundational to achieving these. Starting her career in advertising, Cory spent a decade leading consumer insights and brand strategy for companies such as Unilever and Pernod Ricard. After spending a year learning regenerative agroforestry at the feet of smallholder coffee producers, she decided to translate her background into something that spoke to her true passions. Prior to joining Heifer International, Cory spearheaded a social innovation incubator and facilitated human centered design initiatives. She holds a Master’s in Sustainable Development and Social Enterprise.
Grayson Caldwell
Senior Sustainability Manager @Bellwether Coffee
Grayson Caldwell is the Senior Sustainability Manager at Bellwether Coffee. With over 10 years of experience working in sustainable development and a Masters in Public Administration in Development Practice from Columbia’s School of International and Public Affairs, she has dedicated her career to improving livelihoods. Prior to joining Bellwether, Grayson worked with Hunter College NYC's Food Policy Center, the International Research Institute for Climate and Society, the Peace Corps, and nonprofits TechnoServe, Hot Bread Kitchen, and Ashoka.
Monica Terveer
Director of Sales @Sustainable Harvest